TECORATE THE TREE
T3 upgraded a classic holiday tradition with Techorate the Tree, a digital Yuletide experience that let the Internet trim a tree with technology-fueled firepower. Users’ tweets activated canons that launched a variety of techorations at a rotating tree. Thousands (including our clients) participated in this action-packed, full-throttle holiday event.
THE RESULTS
71% of site traffic from social media
100+ Techorations launched every hour
2MM+ Twitter impressions
CREDITS
Joe Volpicelli, ECD
John Livingston, ACD
Ashley Lapin, ACD