MAKE IT VISIBLE

Soldiers with Traumatic Brain Injury (TBI) and Post Traumatic Stress (PTSD) don’t get the same level of support that visibly wounded soldiers do. To raise visibility and funds for treatment centers, we created a powerful campaign that included mobile ads, social campaign and a responsive design website.


THE CHALLENGE

Make a lasting impact on the lives of U.S. soldiers returning from war with TBI and PTSD by raising awareness and funds.

THE APPROACH

To make invisible wounds visible, we needed to make a big impact. To do that, we created a website that integrated Facebook and Twitter to extend our reach and allow visitors to donate online to the building of National Intrepid Center of Excellence Satellite Centers, state-of-the-art facilities for treating soldiers with TBI and PTSD. Videos featuring wounded soldiers asking for financial and emotional help for their comrades lived on YouTube, so it could easily run across platforms and make retweeting and sharing as easy as possible. Through our TV commercials, website, social campaign and online ads we’ve helped raise over 8 million dollars to build treatment centers around the country.

  • The Make It Visible website educates visitors and encourages them to donate and share socially to show visual progress in the fight against TBI and PTSD.
  • Powerful mobile ad units took over websites creating the impact needed to fuel donations.
  • High-profile sharing through social media channels helped get the word out about Make It Visible.
  • We created the name and identity for this charity organization. We launched the campaign by providing the new graphic as a Facebook cover photo to honor service men and women on Veteran’s Day.
 

THE RESULTS

121MM Online ad media impressions

8MM Raised for 8 treatment centers

CREDITS
Joe Volpicelli, ECD
David Clark, ACD
Jessica Lee, Sr. CW