#CUPHEADS

THE CHALLENGE

7-Eleven asked us to launch their new rewards program focused solely around drinks. The idea was to create a digital punch card at the center of their new app to increase repeat purchases by making every 7th cup, free. They needed a name, logo and campaign to promote what we ended up calling, 7Rewards. They had very little time and also had some pretty big goals.

THE APPROACH

So we launched in a big way with a brand new app, 7Rewards microsite, #cupheads social campaign, digital ads and a national TV spot to announce this new program. And we did it during the first weekend of March Madness when viewership is at it’s highest. Included were digital placements on NCAA.com during the live streaming games and a TV media buy across all the channels broadcasting games.